Kvartalno izvješće EACA-e o zalaganjima za europsku legislativu marketinške industrije
U proteklom kvartalu EACA se zalagala za neke od najrelevantnijih europskih zakonodavnih tema u našoj industriji.
U proteklom kvartalu EACA se zalagala za neke od najrelevantnijih europskih zakonodavnih tema u našoj industriji. Sažetak tih aktivnosti i lobija nalazi se u kvartalnom izvješću EACA-e koji možete pogledati ovdje: EACA Quarterly Lobbying Report JUNE 2013.
Među najbitnijim temama nalaze se:
- A new European Council Presidency
- EACA’s Ad Venture Competition on Binge Drinking as a commitment to European Commission’s Alcohol Forum
- Audiovisual Media Services – we achieved recognition of self-regulation in European Parliament Report
- Connected TV – EACA preparing our industry’s position on converged media in view of Commission’s consultation
- Copyright Legislation – new developments in the Licenses for Europe initiative
- Data Protection – progress made in legislation
- Generic Packaging – some committees in the European Parliament, as well as the Council, reject plain packaging
- HFSS Food Advertising – World Health Organisation Europe urges policy-makers to tighten restrictions on the marketing of food and beverages high in fat
- Misleading Commercial Practices – European Commission and Parliament preparing possible future legislation
- Online Behavioural Advertising – industry campaign launched in the UK
- Online Gambling – Commission preparing Online Gambling Advertising Recommendations
- Online Profiling – European Parliament calls for rules to combat unfair commercial practices online, in particular the potential abuse of market power in relation to behavioural advertising