The Croatian Association of Communications Agencies (HURA) is the leading industry association in the market communications sector in Croatia. Our members are some of the best and most acclaimed Croatian agencies.
Together, we organise the Days of Communications, a national advertising festival featuring industry competitions (Effie, IdejaX, and Young Lions), HURA’s HOWtoWOW marketing academy, BalCannes regional marketing agency showcase and numerous other projects.
Our goal is to improve market conditions and advance the entire industry, which includes lobbying, negotiating with legislators, promoting the profession, conducting research, producing industry statistics, consulting and more.
Abroad, we work as a part of EACA (European Association of Communications Agencies), and we are the exclusive representative of Cannes Lions and Effie Worldwide for Croatia.
Membership in HURA is an indicator of the agency’s quality and success. According to 2016 research by Ipsos, one in two advertisers thinks that membership in HURA is an indicator of the agency’s success and quality.
HURA member agencies are proven leaders in their expert fields. They represent more than half of total marketing budgets in Croatia and they are the creators of almost all major domestic initiatives aiming to improve the market.
In order to be accepted as HURA members, agencies have to demonstrate a high level of professional capacity. HURA agencies achieve admirable results in domestic and foreign industry competitions.
In order to be accepted as HURA members, agencies have to prove their financial stability.
HURA member agencies conduct their business according to the relevant legal, regulatory and ethical standards, including the Code of Advertising and Marketing Communications (HURA) and the Code of Ethics in Business (Croatian Chamber of Commerce).
Through training, research, education and development, HURA promotes good practice in various fields, from education and training programmes for agency personnel or regular research to guidelines and recommendations on best practices in the industry, such as those in connection with pitching or cooperation with agencies.
HURA member agencies are the first to gain access to the most up to date information, data, statistics and research, which they are free to use to their clients’ benefit.
If you wish to learn more about us or our projects, or if you are looking for additional information, feel free to e-mail us at firstname.lastname@example.org. Don’t worry, we check our e-mail regularly and we’ll reply promptly. :)