16.12.2024.

All the WOWs from this HOWtoWOW MODULES season

Recap of the first season of HOWtoWOW MODULES

The HOWtoWOW MODULES season took us on an inspiring journey through some of the most relevant and transformative topics shaping the marketing and creative industries today. This year, we upped the game with new digital certificates to showcase your achievements and exclusive HOWtoWOW boxes packed with goodies from our incredible sponsors—L’Oréal, Kraš, Nestlé, and Podravka. It’s been a season of learning, growth, and a few delicious surprises along the way!

From AI to PR: A season of game-changing insights

We began with a deep dive into AI-infused creativity with Charida Dorder, exploring how artificial intelligence can enhance strategic thinking and unlock innovative approaches to creativity. Next, we turned to the art of storytelling, where Jessica Gioglio uncovered how to craft compelling brand narratives that truly resonate. Social media strategy took center stage with Chris Erthel as we tackled TikTok and Meta algorithms, revealing how to optimize campaigns with precision and navigate these ever-evolving platforms. Shifting from digital to design, the typography module and Elliot Jay Stocks demonstrated the power of type in creating memorable visuals. Ben Verinder closed the season with AI-powered PR strategies, offering future-ready solutions to crisis communication.

Great marks for an unforgettable season

This year, you didn’t hold back with your scores, and we couldn’t be prouder! You rated our speakers an outstanding 7.78 overall, with their presentations earning 4.67 and workshops scoring a solid 4.56. The honorary mention goes to our last speaker, Ben Verinder, who you’ve awarded with a perfect 5.0 score. We’re beyond thrilled that the experience hit the mark, and next year, get ready for even more—bigger, bolder, and packed with creativity and innovation.

We’ll see you next fall

Get ready—next season of HOWtoWOW MODULES is coming, and we’re raising the stakes. Expect even sharper insights, cutting-edge strategies, and the kind of inspiration that flips the script on how you think about creativity and marketing. Stay tuned, because this is going to be next level.

In the meantime, check out the gallery from the first season of HOWtoWOW MODULES.

EXECUTIVE DIRECTOR

Dunja Ivana Ballon

PROJECT MANAGER

Helena Fuker

ART DIRECTOR

Natalija Najjar