Brainwaves & Brand Stories — Neuroscientific Storytelling

Brand storytelling for the digital age

A compelling brand story defines your brand identity, drives differentiation and forges powerful emotional connections with your audience. And this module is your gateway to the future of brand storytelling. You’ll uncover the neuroscience behind what makes stories resonate and learn how to align your narrative with your brand’s vision. From identifying the heroes within your brand to harnessing the power of visuals and diverse marketing channels, a comprehensive storytelling framework designed for the digital age will be at your fingertips.

Learning outcomes

By the end of this two-day in-depth module, you will:

• Learn the key elements of impactful storytelling based on neuroscientific findings.
• Dive deep into how neuroscience enhances brand storytelling techniques.
• Understand the strategic role of storytelling in modern branding.
• Create narratives that resonate deeply with your audience and stand out in a crowded market.
• Enhance engagement by utilizing visuals and digital channels to diversify and strengthen your brand’s story.
• Map out your brand story across multiple platforms to ensure consistency and maximize reach.
• Incorporate emotional triggers and cognitive biases from neuroscience to make your storytelling more persuasive.
• Learn the best neuroscientific practices and techniques to engage your community and turn your audience into advocates.
• Improve marketing ROI by aligning your storytelling strategy with your brand and company goals.
• Optimize the ways you tell your brand story to ensure it resonates across different channels and formats.
• Build a storytelling framework that drives action and fosters loyalty.
  Leverage data and analytics to refine your storytelling approach and measure its impact.
• Explore advanced techniques for tailoring stories to different audience segments.
• Adapt your storytelling strategy to emerging trends and technologies for ongoing relevance.

Who should attend?

Are you a seasoned marketing and communication professional looking to refine and expand their brand storytelling capabilities? Maybe you have extensive experience as an agency team member looking to enhance your storytelling strategies? If you found yourself in any of these descriptions, you are the ideal candidate to supercharge your storytelling prowess at this HOWtoWOW MODULE. Junior professionals with a drive to learn fast are welcome but should be prepared for a steep learning curve.

About the educator

Jessica Gioglio has worked with several high-profile companies such as Dunkin’ Donuts, TripAdvisor, and Sprinklr, helping these major brands build and manage their online presence. As an internationally recognized marketing innovator, international speaker, and bestselling author of The Power of Visual Storytelling and The Laws of Brand Storytelling, Jessica emphasizes the power of storytelling in digital marketing, advocating for brands to connect emotionally with their audiences through visual and interactive content.