Supercharge your career with two-day in-depth modules led by international industry experts

Welcome to HOWtoWOW MODULES!

Evolve your skills with HOWtoWOW MODULES — where cutting-edge skills meet visionary thinking.

Designed for forward-looking professionals, our interactive modules are led by renowned international industry experts, and in the first season they helped you supercharge your skills on AI-enhanced strategies for creativity, neuroscientific storytelling, secrets of TikTok and Meta advertising, crisis communication, AI-powered PR strategies, advanced typography and more.

What are HOWtoWOW MODULES?

Think of our modules as building blocks for your future success. Each one is a dynamic, standalone experience that can also be combined with others for a more comprehensive learning outcome. Our mission is simple: to arm you with innovative strategies and fresh perspectives that will set you apart in the market. With world-class educators, practical insights, and real-world applications, you’ll gain the competitive edge needed to lead with confidence.

Two-day in-depth modules

The upgraded version of this unique professional education now offers two-day in-depth modules. We’ve intentionally trimmed the number of participants by 30%, making this a truly exclusive experience. In a smaller, elite group, you’ll master skills no one else on the market has. With hands-on, expert-led instruction, you’ll dive deeper into the material, emerging with knowledge you can immediately apply in real-world scenarios. Upon completion of each module, you unlock your HOWtoWOW certification — your ultimate badge of expertise and commitment to advancing your career.

What you’ll achieve

Expect to walk away with more than just knowledge. Our modules are designed to transform the way you think and work, equipping you with strategic communication skills, creative problem-solving techniques, and the ability to craft compelling messages that resonate. With a focus on practical application, you’ll not only learn the theory but also put it into action through real-world projects and assessments.

Commitment to fostering professional development

As a valued member of HURA or IAB Croatia, you enjoy exclusive access to certain HOWtoWOW MODULES at no cost! This initiative reflects HURA’s and IAB Croatia’s commitment to fostering professional development within the marketing community.

Start learning today

Explore all past modules here or contact us at [email protected] for more information.