AI-Infused Creativity and Smart Strategies

AI-Infused Creativity is here to stay and we are ready!

The first module of the first season of the new and evolved HOWtoWOW MODULES is now over, and we are still amazed by the amount of examples and tools Charida Dorder and Tijs Nieuwboer shared with us. If this is the first look into the new season, we are expecting only great things.

On the first day, we focused on the AI automatization process in Make, starting with the basics and getting to the more complex tips and tricks. We now understand how this process is the future of our industry, and we won’t be late jumping on that bandwagon. HOWtoWOW MODULES create innovators and industry leaders, not followers.

The second day was fully focused on learning how to give the best prompts to ChatGPT, as well as understanding what is the full extent of the help that ChatGPT can offer us. Through many different interactive tasks, we got the best output as well as the general overview of the next steps in the AI evolution.

Automation and supercharging creativity with strategy

No longer do we need to imagine a world where creativity is fueled by the limitless power of artificial intelligence, where marketers wield advanced algorithms to decode human desires before they are even articulated. We can already craft hyper-personalized campaigns that evolve in real-time as consumer behaviors shift. Automation takes on a life of its own, seamlessly generating marketing strategies, content, and experiences at the speed of thought. Marketers no longer react to the market — they shape it, harnessing AI as a co-creator in a constantly evolving digital landscape. This is the dawn of a new creative age, where the boundaries of possibility dissolve.

Learning outcomes

By the end of this two-day in-depth module, you have:

• Learned how AI can gather and analyze vast data to identify trends and consumer behavior patterns.
• Used AI to conduct a thorough competitive analysis, identifying strengths and weaknesses in the market.
• Discovered how AI can analyze sentiment.
• Created detailed customer personas with AI, using data to understand the needs and motivations of different segments.
• Identified content opportunities by leveraging AI to analyze existing content and spot areas for improvement.
• Utilized AI tools to determine the most effective marketing channels for reaching your target audience.
• Built a marketing strategy with AI for a client.
• Developed a custom GPT model to assist in real-time decision-making throughout your marketing strategy.
• Explored the basics of automation and its benefits for scaling marketing processes.
• Understood how combining AI with automation increases efficiency and enhances creativity.
• Learned how to design sequences of prompts that guide AI to perform complex tasks efficiently.
• Visualized and map out an automation workflow using AI to optimize your content processes.
• Got hands-on experience in integrating AI tools with platforms like Make to automate workflows.
• Planned a content calendar, generate social media posts, and automatically add and place images using AI.

Requirement: open Make trial account + paid ChatGPT account.

Who attended?

This module was a must-attend for forward-thinking strategic marketing professionals in Croatia who want to be at the forefront of AI innovation. Ideal for experienced marketers, strategists, content creators, and project managers, we designed the module for those who want cutting-edge insights that no other professional in the market has. This was a fast-paced, advanced learning experience that will make you stand out as a leader in your field, so career beginners, beware.

About the educator

Charida Dorder is the founder AI Marketing Academy where she helps marketing teams harness the power of AI in business, a lecturer at the prestigious Beeckestijn Business School, member of the Human Capital/ESG Task Force and author of AI in Marketing, a book that distills her extensive expertise.